‘Jide Adeyemi has been involved in advertising, brand management, training, coaching and consulting for more than 14 years with the intention of dramatically increasing profit, productivity, and the performance of brands and people. Prior to starting Big and Bold Communications Limited which he runs with his partner, Oluranti Agunloye he performed as Senior Marketing Manager, Huawei Mobile responsible for leading the Marketing team in Nigeria and West Africa. ‘Jide who has a total of fourteen years of advertising, events management, training and Marketing was Retail Marketing Manager (West and Central Africa) for Nokia where he transformed the retail marketing environment utilizing his planning, project management, execution and people management skills to ensure delivery and up-skilling and management of the quality of the consumer experience. He had a stint with Microsoft before moving to Huawei.  He was recently elected pioneer President of FarmBox Agric and Multipurpose Corporative Society.

He has been privileged to work with some of the best brands and marketing gurus on different global brands which includes BAT, Guinness, Etisalat, Virgin Atlantic, Abuja Carnival, Procter and Gamble, Samsung, Nokia, Huawei, First Bank, PZ, Zain, Dana Airline, BankPHB, Nutricima, Alcatel, Boff and Company Insurance Brokers, Leadway Capital Trust, among others. An alumnus of Daniel Galileo Inc,  Insight Communications, FKG2, Verdant Zeal and BTL Solutions

A witty resource personnel, personal and organization development Coach with over 13 years active training years behind him. He is a foremost Adult Learning Experience (ALE) facilitator, adopting not-so-conventional training styles. His sessions are 60%interactive (with videos and games) and 40% instructional with over 2000 training hours delivered in 11 countries across Africa, Europe, Asia and America. ’Jide’s TEDx Talk can be viewed on Youtube. 

‘Jide, a Fellow of Nigeria Institute of Brand Management holds a degree in Mass Communication from Moshood Abiola Polytechnic Abeokuta, PGD in Customer Service and Management from Lead City University Ibadan and MSC in Marketing, University of Leicester, UK. He has attended different trainings home and abroad including Harvard Business School, Boston, USA. He’s an alumnus of Cranfield School of Management, UK, Lagos Business School, and The University of Pretoria, South Africa, Gordon Institute of Business, Johannesburg, South Africa. He’s a member of Advertising Practitioners Council of Nigeria (APCON), National Institute of Marketing of Nigeria (NIMN) and Nigeria Institute of Public Relations (NIPR).   

When he’s not busy with his biggest passion-brand strategy and management or training, ‘Jide love to explore the world and will always say ”If traveling was free, you wouldn’t see me again” this saying has taken him to about 40 countries around the world.

Sagacious, as he is fondly called, volunteered as a facilitator for Lagos Chamber of Commerce and Industry, LEAP Africa, Junior Achievement Nigeria and Paradigm Initiative Nigeria if he’s not traveling.

‘Jide, a Phil Pugsley Patron of JCI Foundation and Youth Fellow of World Summit on Information Society (WSIS) is married to Adefolajuwon and their marriage is blessed with ‘Jibade and Jadesola

‘Jide Adeyemi, CEO/Chief Brand Strategist, Big and Bold Communications (A Brand Management and Training Consulting outfit) is a young passionate Nigerian, Brand Strategist, Facilitator and Tourist.

His mantra is GOD, FAMILY, BIG & BOLD.